Business-to-Government Marketing Services
Public Sector Marketing is Different than B2B
Many companies invest significant time and money pursuing public sector business but still fall short of their objectives. The reason? Federal, state, and local government executives think (and buy) very differently than their private sector counterparts.
That means you can’t target the public sector like it’s just another Business-to-Business (B2B) vertical segment and expect to be successful. It’s a complex market that requires specialized knowledge, resources, and expertise.
No matter what role you play in the public sector ecosystem — from selling products and services to the government to providing channel sales and marketing services — Market B2G can help you make the best use of your limited resources.
Marketing Services for Government Contractors
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Advising and Consulting
Market B2G will develop marketing strategies, Go-to-Market (GTM) plans, and messages that align with your business and sales priorities while ensuring your marketing resources are utilized effectively.
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Content Marketing and Thought Leadership
Drive awareness and leads, highlight your expertise, and position your business for future wins. Market B2G helps you tell your story and generate inbound marketing activity.
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Fractional CMO or Marketing Executive
Is there an empty Marketing VP or CMO seat at your senior leadership table? Market B2G adds expertise to your management team at a fraction of the cost of a full-time executive.
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Implementation Support
Market B2G will provide the support your team needs to plan and execute effective marketing campaigns, events, product launches, and special projects that drive measurable business results.
Supporting Government Contracting Businesses of All Types and Sizes
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Market B2G will help you position your business to win future contracts, support your business development efforts, build your pipeline, and target the accounts you need to grow.
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Market B2G will help you build brand awareness for your products, launch new solutions, enhance lead generation, and enable your sales team to accelerate the sales cycle.
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Market B2G will help you make better use of market development funds (MDF), co-market with your strategic partners and distributors, and extend the reach of your limited marketing resources.
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From marketing strategy and messaging to content generation and product launches, Market B2G will augment your in-house resources to satisfy client needs for short-term projects or on an ongoing basis.
Public Sector Marketing Best Practices
Contact Market B2G Today
Market B2G offers customized services that meet your specific public sector business needs. Use the form to request a free consultation or reach out directly:
Email: arubin@marketb2g.com
Call or Text: (571) 758-3323
Connect: linkedin.com/in/allanrubin