Public Sector Marketing Resources
Learn Government Marketing Best Practices
Blog Posts | Articles | Podcasts
TikTok a No-No for Government Contractors
Government contractors are advised to review the new rule regarding the use of TikTok on devices used by the government, the company, or employees.
B2G Marketing Advice: "Forget the Fluff"
At a recent industry event, an Air Force executive provided a great reminder to government contractors to “forget the fluff” in their marketing materials and proposals.
What's ahead in federal health IT?
This article, the first in a multi-part series published in Washington Technology, explores the breadth and depth of opportunities in the federal market, including the driving forces and the importance of electronic health records (EHRs) and the government’s focus on infrastructure, cybersecurity, and artificial intelligence.
The Winning Pitch: How to Sell Your B2G Marketing Plan
As you move deeper into the annual planning cycle, you may have to sell others in your organization on the value and validity of your marketing strategy. This article covers practical tips for public sector marketers who must get buy-in, resources, and support from outside their marketing organizations, including sales leadership and the corporate office.
B2G Market Intelligence: 5 Ways to “Do Your Homework”
B2G marketers can use publicly-available market intelligence to inform their Business-to-Government marketing strategies. If you know where to look, what to listen for, and how to interpret the data, you can learn volumes about a government agency’s vision, spending priorities, challenges, strategic plans, organizational structures, and pain points.
Answer These Questions When Developing Your B2G Content Marketing Strategy
Effective Business-to-Government (B2G) content marketing requires careful, proactive planning and alignment between marketing, sales, and the rest of the government contracting business. This blog post outlines 10 questions you need to consider to plan and execute a content marketing strategy that works in the public sector.
B2G Content Marketing: 5 Questions for Improved Sales Alignment
There are several considerations that should guide how (and how much) you rely on B2G content as a means to support revenue generation. Consider the following 5 questions to get things rolling.
7 Reasons to Invest in B2G Content Marketing
A thoughtful content marketing strategy can bridge many of the gaps between buyers and sellers in the public sector. When planned and executed effectively, Business-to-Government (B2G) content marketing programs provide 7 clear benefits that are difficult to replicate through other marketing investments.
Contact Market B2G Today
Market B2G offers customized services that meet your specific public sector business needs. Use the form to request a free consultation or reach out directly:
Email: arubin@marketb2g.com
Call or Text: (571) 758-3323
Connect: linkedin.com/in/allanrubin
Ready to meet now? Book a meeting in Calendly.