Public Sector Marketing Services

Expand Your Business-to-Government Marketing Capabilities

Effective public sector marketing goes well beyond “activities” such as events, brochures, and social media.

Market B2G provides the skills, expertise, insights, and connections you need to plan and execute marketing strategies that help you win and retain business.

    • Extend the expertise and capabilities of your marketing staff

    • Get more business value from your events, website, social media channels, sponsorships, and association memberships

    • Make better use of your finite marketing resources, partnerships, and Market Development Funds (MDF)

    • Tap into a network of B2G marketing experts to address any marketing challenge you face

    • Plan and execute more effective campaigns and events

    • Tell a consistent, differentiated story in the market

    • Convert your internal expertise to compelling content that positions your business for success

    • Align marketing strategy and spending to business objectives

    • Bring new ideas and expertise to the leadership table

    • Manage, develop, and retain talent

    • Build or optimize your marketing department

    • Provide the tools and support your sales teams need to nurture and close deals

    • Co-market with channel and teaming partners

    • Support product managers with more effective launches and go-to-market (GTM) plans

Customized Programs for Your Business Needs

Advising and Consulting

Market B2G will develop marketing strategies, Go-to-Market (GTM) plans, and messages that align with your business and sales priorities while ensuring your marketing resources are utilized effectively.

  • Marketing strategy development

  • Budget and spending recommendations

  • Branding and message development

  • Talent acquisition and team optimization

Content Marketing and Thought Leadership

Drive awareness and leads, highlight your expertise, and position your business for future wins. Market B2G helps you tell your story and generate inbound marketing activity.

  • Content strategy development

  • Editorial calendar planning

  • Engagement with industry associations

  • Subject Matter Expert (SME) interviews for content development

  • Writing and editing authored articles, blog posts, website copy, presentations, sales collateral, and marketing materials, including “ghostwriting” for executives and SMEs

  • Video scripts

Fractional CMO or Marketing Executive

Is there an empty Marketing VP or CMO seat at your senior leadership table? Market B2G adds expertise to your management team at a fraction of the cost of a full-time executive.

  • Virtual member of your executive team (interim or permanent)

  • Marketing department leadership and development

  • Management of strategy, budgets, and campaigns

  • Audits of your marketing strategy, messaging, budget, talent, marketing materials, and internal processes/procedures

  • Recommendations to build or improve your internal marketing department, including drafting job descriptions, interviewing candidates, and defining roles/responsibilities

Implementation Support

Market B2G will provide the support your team needs to plan and execute effective marketing campaigns, events, programs, and special projects that drive measurable business results.

  • Account-Based Marketing (ABM)

  • Channel and partner marketing

  • Digital marketing

  • Field marketing campaigns and events

  • Market research

  • Product marketing and launch support

  • Sales enablement tools and materials

Contact Market B2G Today

Market B2G offers customized services that meet your specific public sector business needs. Use the form to request a free consultation or reach out directly:

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