Public Sector Marketing Expertise

Meet Allan Rubin

Allan Rubin Headshot Photo

Allan Rubin | Owner & Principal Consultant

Marketing to the public sector requires a unique set of skills and expertise that many B2B marketers just don’t have. I started Market B2G to help you bridge that gap.

Since 2005, I’ve led successful B2G marketing teams at organizations of all sizes — from an early-stage technology startup to a Fortune 25 market leader — and several in between.

As a recognized subject matter expert on public sector marketing, I’ll set you up for success and help you tap into a broad network of market experts to solve any marketing challenge you might face.

Business-to-Government Marketing Experience

  • Granicus Logo

    VP, Segment Marketing

    Lead marketing for U.S. federal, state, local, education and special districts segments as well as global public sector markets in Canada, LAC, UK, and ANZ. Granicus, a PE-backed $300M company, provides SaaS solutions and services for governments focused on customer experience and digital transformation.

  • Conduent logo

    Head of Public Sector Marketing

    Served as virtual CMO for two public sector business units with $2B in annual revenue (with a focus on technology-led professional services and systems integration for state and local government clients)

  • Verizon Logo

    Leader, Public Sector Marketing

    Led field marketing strategy, execution, and a team of 30 for Verizon’s $5.9B public sector business (spanning the federal, state, local, education, and public safety segments) in a complex, highly-matrixed organization

  • immixGroup Logo

    Vice President, Marketing

    Built and led a 30-person marketing organization including corporate marketing functions, an internal lead/demand generation agency, and a market intelligence team helping 300+ IT vendors and 1,000+ channel partners grow their public sector business

  • Arrow Electronics logo

    Vice President of Marketing

    Led all marketing activities and a staff of 70 for Arrow’s $5.7B North America Enterprise Computing Solutions business unit which provides IT distribution and sales enablement services to thousands of technology vendors, resellers, VARs, and solution providers

  • ORock Technologies logo

    Chief Marketing Officer

    Built and led the marketing function for a startup cloud service provider offering IaaS, PaaS, SaaS, and FedRAMP authorization services to government agencies, software vendors, and contractors

Industry Engagement and Thought Leadership

I’ve built a reputation as an industry thought leader and developed strong working relationships with hundreds of public sector marketing, sales, business, and media professionals. I’ll put my market reach and expertise to work for your organization to accelerate your growth.

Certifications and Recognition

  • CRN Channel Chiefs logo

    CRN Channel Chief

  • HubSpot Inbound Logo

    HubSpot Inbound Marketing Certified

  • ABM logo

    Demandbase Account-Based Marketing Certified Strategist

  • Google Ads Certification

    Google Ads Search and Google Ads Display Certified

  • Government Marketing Visionaries

    Government Marketing University's "Government Marketing Visionary" Designation

  • "Allan thoroughly understands the federal market and how to sell in it."

    Tom Temin | Host of “The Federal Drive” on Federal News Radio

  • "Under Allan's direction, the marketing at immixGroup became world-class to the point where I used them as an example in several of my workshops."

    Mark Amtower | Government marketing consultant, speaker, radio host, and author of “Government Marketing Best Practices”

  • "Allan is one of the best experts for development marketing for the U.S. government that I've ever worked with."

    Tracy Yelencsics | Chief Marketing and Communications Officer, Conduent, Inc.

  • "Allan is one of the most impressive marketing execs I know. He has strong experience in all levels of public sector and in enterprise markets."

    Steven Vito | Former President, Government Executive Media Group; Co-creator of “Government Matters TV”

  • "Allan provides extraordinary value to his clients, partners, staff and colleagues. In fact, Allan is a few steps ahead of most government marketers."

    Joyce Bosc | Founder, Boscobel Communications

  • "Allan helped my sales team better increase its focus on Account-Based Marketing (ABM) to get closer to our deals and further left of our RFPs as much as possible."

    Frank Harrison | Vice President, Americas Transportation Sales, Conduent, Inc.

  • "Allan is a strong collaborator and is adept at bringing togther stakeholders to devise and implement strategic and tactical marketing programs."

    Rita Walston | Director, Public Sector Marketing, Snowflake

  • "Under Allan's leadership, our marketing organization provides true value-added marketing capabilities for our clients, offers first-class corporate marketing events that drive new opportunity, and leverages repeatable processes to allow scale of our marketing capabilities."

    Art Richer | Former CEO, immixGroup and DLT Solutions

Contact Market B2G Today

Market B2G offers customized services that meet your specific public sector business needs. Use the form to request a free consultation or reach out directly:

Ready to meet now? Book a meeting in Calendly.