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The Winning Pitch: How to Sell Your B2G Marketing Plan
As you move deeper into the annual planning cycle, you may have to sell others in your organization on the value and validity of your marketing strategy. This article covers practical tips for public sector marketers who must get buy-in, resources, and support from outside their marketing organizations, including sales leadership and the corporate office.
B2G Content Marketing: 5 Questions for Improved Sales Alignment
There are several considerations that should guide how (and how much) you rely on B2G content as a means to support revenue generation. Consider the following 5 questions to get things rolling.
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