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B2G Marketing Advice: "Forget the Fluff"
At a recent industry event, an Air Force executive provided a great reminder to government contractors to “forget the fluff” in their marketing materials and proposals.
What's ahead in federal health IT?
This article, the first in a multi-part series published in Washington Technology, explores the breadth and depth of opportunities in the federal market, including the driving forces and the importance of electronic health records (EHRs) and the government’s focus on infrastructure, cybersecurity, and artificial intelligence.
B2G Market Intelligence: 5 Ways to “Do Your Homework”
B2G marketers can use publicly-available market intelligence to inform their Business-to-Government marketing strategies. If you know where to look, what to listen for, and how to interpret the data, you can learn volumes about a government agency’s vision, spending priorities, challenges, strategic plans, organizational structures, and pain points.
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