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B2G Market Intelligence: 5 Ways to “Do Your Homework”
B2G marketers can use publicly-available market intelligence to inform their Business-to-Government marketing strategies. If you know where to look, what to listen for, and how to interpret the data, you can learn volumes about a government agency’s vision, spending priorities, challenges, strategic plans, organizational structures, and pain points.
Answer These Questions When Developing Your B2G Content Marketing Strategy
Effective Business-to-Government (B2G) content marketing requires careful, proactive planning and alignment between marketing, sales, and the rest of the government contracting business. This blog post outlines 10 questions you need to consider to plan and execute a content marketing strategy that works in the public sector.
B2G Content Marketing: 5 Questions for Improved Sales Alignment
There are several considerations that should guide how (and how much) you rely on B2G content as a means to support revenue generation. Consider the following 5 questions to get things rolling.
7 Reasons to Invest in B2G Content Marketing
A thoughtful content marketing strategy can bridge many of the gaps between buyers and sellers in the public sector. When planned and executed effectively, Business-to-Government (B2G) content marketing programs provide 7 clear benefits that are difficult to replicate through other marketing investments.
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Market B2G offers customized services that meet your specific public sector business needs. Use the form to request a free consultation or reach out directly:
Email: arubin@marketb2g.com
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